Nissan to sponsor ICC cricket events for eight years

Nissan has struck a deal with the International Cricket Council (ICC) to sponsor all the major cricketing events till 2023. The deal covers all the important international cricket tournaments including the World Cup, Champions Trophy, ICC World Twenty20, Under 19 events, Women’s cricket and qualifying events.

The sponsorship deal will give Nissan lot of visibility in the Indian subcontinent, where the sport has a huge fan following. The cricket is also a big sport in other right-hand drive markets like UK, South Africa and Australia, where Nissan exports cars from the Indian facility. The first big event with the Nissan branding will be the ICC World Twenty20 event in 2016.

Commenting on the new partnership, ICC Chief Executive David Richardson said, “The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC’s global events.

“We are delighted to welcome such a strong brand to our growing commercial portfolio and we would like to thank Nissan for their support.”

Roel de Vries, Corporate Vice President and Global Head of Marketing and Brand Strategy Nissan, said: “Innovation that excites is what Nissan does, and as partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global trophy tour, the flag bearer programme and new live event experiences.

"We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”