Jeep reveals its retail strategy for India

Fiat Chrysler Automobiles (FCA) recently entered the Indian market with their Jeep brand. Apart from launching a couple of products, they have revealed their retail strategy for the Indian market.

The Jeep vehicles will be sold through 10 upcoming distribution outlets called Jeep Destination Stores. The company plans to set up nine of these by the end of this year. These stores are similar to the brand's outlets worldwide. They are designed to be premium and have a high level of engagement with prospective buyers, existing customers and even visitors.

The first Jeep Destination store will be inaugurated soon in Ahmedabad. The next two will be opened next month, one in New Delhi and the other in Chennai. The Mumbai store will begin its operations in October, when another outlet will be opened in Delhi again. After Diwali, Jeep India will also open similar stores in Bengaluru, Chandigarh, Hyderabad and Kochi.

FCA's retail strategy aims at bringing their customers closer to the Jeep brand's virtues and product capabilities. As a part of this, they are focusing on providing the original Jeep experience to them. Jeep India's website already has toll-free numbers for customers to enquire about the products and information about bookings. In addition to the after-sales service for their customers, the brand will offer a two-year unlimited mileage manufacturer's warranty. This will be offered as standard across their Indian portfolio of cars.