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    Chevrolet discontinues Enjoy in India

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    Nikhil Puthran

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    Chevrolet discontinues Enjoy in India

    American automaker Chevrolet has decided to stay away from MPV segment for now with the discontinuation of its Enjoy MPV. Earlier, the company had revealed that they will not be introducing the Spin MPV in India. The company attributes its decision to declining sales number for the MPVs in India.In the past, except for the Toyota Innova and the Maruti Suzuki Ertiga, MPVs have not gained a widespread acceptance. Recent entrants like Honda Mobilio, Renault Lodgy and Nissan Evalia have failed to make a mark in this segment. The Chevrolet Enjoy which has been around for a few years, has been no different, as its sales figures too never really took off.To strengthen its position in the Indian market, Chevrolet will focus on introducing the new Beat, Beat Activ crossover and the Essentia compact sedan which will based on the Beat platform. Sometime at a later date, Chevrolet will also be introducing the new Trailblazer and the next-gen Cruze. Moving forward, the company might also discontinue the Sail sedan and the Sail U-VA hatchback in the country which also has been struggling with sales numbers. However, this might take a while and is expected to happen only after the Essentia has been introduced.The discontinuation of Chevrolet Enjoy also means that the American automaker can now expect to cut down losses and fasten the process to shut down its Halol facility. The Chevrolet Enjoy MPV was introduced in India way back in 2013. The vehicle was offered in seven-seat or eight-seat options and was available in three trims – LS, LT and LTZ. Under the hood, it came with a 1.4-litre four-cylinder petrol engine which generated 99bhp of power and 131Nm of max torque, while the diesel variant came with a 1.3-litre engine which generated about 74bhp of power and 173Nm of peak torque. Both engines came mated to a five-speed manual transmission.

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