Select Your City

for best experience

Be the first to read exclusive scoops and latest news, in your inbox!

  • Subscribe to weekly news digest

Renault and Nissan to maintain separate brand identity

Monday, November 19, 2012 4:18 PM by
2582 View(s)
0comment(s)
 Renault and Nissan to maintain separate brand identity

Renault and Nissan have decided to focus on maintaining a separate brand identity in India after attempts at cross branding (Pulse and Scala) has not yielded it the success that the French manufacturer has wanted to achieve.

However, given that they are global partners, Renault and Nissan will continue to share all their facilities and platforms to keep economies of scale. This means that the facility outside Chennai will continue to produce models from both manufacturers and is likely to work closer to optimum capacity in the future as more models will be coming off the lines.

According to a report in the Hindu Business line, it is likely that this step has been directed by the fact that the Duster (a product of Renault’s Romanian subsidiary Dacia) has been more successful than both the re-badged models.

It is likely that this move is to ensure that Renault’s position in India is in more premium than Nissan, as is the case globally. This means that the Datsun model to be launched in 2014 will sit below the French automaker’s 800cc small car (codenamed A Entry) which is also due around the same time.

Source: Hindu Businessline

Tags: Renault,Nissan,Micra,Nissan Micra,Nissan Sunny,sunny,Renault Pulse,Pulse,Datsun,renault scala,Scala,

Related News

Comments

Popular Videos

Renault Duster Review

PowerDrift brings you the review of the Renault...

235 Likes
108146 Views

First Drive: Renault Duster AWD

Tested in the secret Underground facility, wher...

289 Likes
31258 Views
  • Upcoming Cars

BMW M4 BMW M4

27 November 2014

100 - 120 lakhs

BMW M3 BMW M3

27 November 2014

115 - 130 lakhs

Tata Bolt Tata Bolt

December 2014

4.2 - 6.6 lakhs

Audi A3 Cabriolet Audi A3 Cabriolet

December 2014

45 - 50 lakhs

Mercedes-Benz CLA Mercedes-Benz CLA

January 2015

25 - 30 lakhs

All Upcoming Cars

Ask the Experts

1800 2090 230

(Toll free)