The Škoda Yeti took the ‘Car of the Year’ title at the first ever Honest John awards. The popular and fuel-efficient model initially won the top honour in the Crossover category to make it eligible for the big prize… and then won that as well.
The Honest John awards are different to other honours because they’re not voted for by a panel of judges. Instead they come from the best experts of all – the website users. The awards recognise and reward the cars that visitors search for most on the site.
Daniel Harrison, Editor of www.honestjohn.co.uk, said the Škoda Yeti was a car that had captured the imagination of the website’s users. He commented: “The Škoda Yeti is a smash hit, attracting more interest over the past year than any other car. Current owners won't be surprised; they tell us they find it practical, solidly built, well equipped and hatchback-like in the way it drives.” Daniel added: “Interest in the Yeti is at an all-time high, which is particularly impressive when you consider it’s up against some strong competition, in both the Crossover and Car of the Year categories.”
The data to measure this is taken from Google Analytics. The www.honestjohn.co.uk site gets around 1.4 million visits every month, with the majority of users reading road tests in the car-by-car review section.
Škoda received 25 major awards in 2010. 2011 has started in the same vein having recently been awarded best manufacturer in the 2011 Auto Express Driver Power survey. Škoda has been in the top ten of the J.D. Power Survey of Customer Satisfaction for the past 17 years.