BMW India surpassed the likes of Mercedes-Benz and Audi by delivering 6246 cars in the year 2010. The total BMW India sales in 2010 grew by 73% over last year. The BMW 3 Series sales registered a growth of over 111%, the new BMW 5 Series of 51% and the BMW 7 Series of 53%.
Dr. Andreas Schaaf, President, BMW India said, "Our commitment to India is amongst the strategic decisions of the BMW Group. In 2010, we embarked on the second wave of India market offensive with a very carefully planned and passionately executed business strategy. I am truly impressed with the entrepreneurial foresight, willingness to perform and adaptability to challenges that everyone at BMW India has demonstrated. Together with our dealer partners, we have established the strategic direction required for BMW Group’s future success in India."
In 2010, BMW India achieved market share of over 40 % in the luxury car segment of the Indian automotive market. Presently, the BMW Plant Chennai produces the BMW 3 Series, the BMW 5 Series and the BMW X1 in petrol and diesel variants and has a capacity to produce 8000 units per year on a single shift basis. Recently, BMW announced that it would provide 1200 jobs in the next two years. The success of BMW cars in India speak volumes about their clarity of stratergy as regards a luxury car maker. Now with BMW's cheapest car out on the streets, the X1, the car manufacturer will surely want to gain a strong lead in the market.
