Nissan Motor India Private Ltd. (NMIPL) in line with its ongoing campaign to build brand awareness to reach out to its target and prospective customers has started a new ‘EXPOSURE MARKETING’ initiative at high footfall areas across key cities in India. Beginning in May 2010, this two-day activity will be held every Saturday and Sunday at a prominent mall in the city and will move to different location in a different city the following weekend thus covering the length and breadth of the country. The activity will continue until December 2010.
As part of the initiative, specially created pavilions with interactive LCD display kiosks are set up at these malls and visiting customers are encouraged to participate by specially trained Nissan Brand Ambassadors and guided to this pavilion. Through the interactive kiosks, each customer gets an overview on the Nissan heritage, its products and an opportunity to choose a model of their choice. A micro site on Nissan Micra has also been created for the followers of the car to know the first hand information of the Micra. http://nissanmicra.co.in Adding to all this excitement, during the pre-launch phase is a unique wire frame design of the soon- to-be-launched Nissan Micra on display providing curious customers a ‘touch and feel’ effect of the car before they get to see the real one at the Dealer showrooms. The actual car, would replace the wire-mesh design display once it is launched commercially in July 2010.
Says, Kiminobu Tokuyama, MD &CEO, Nissan Motor India Private Ltd., “We are very encouraged and humbled with the response and number of enquiries received on the showcasing of Nissan Micra. As we gear up for start of sales in July 2010, we are constantly looking at innovative platforms to reach out to our target customers."
During the two-day special activity, potential customers visiting the Nissan pavilion are offered with a variety of interactive programs like choosing the right Nissan product based on certain set of criteria and personal needs. Apart from the Micra, visitors are also exposed to Nissan’s existing range of products like X-Trail, Teana and 370Z.
PHASE I: CITY WISE SCHEDULE (FOR MAY-JUNE-JULY-AUG-SEPT 2010)
Dates (2010)
May 8 & 9
Pune –SGS Mall
South Delhi –Select City Walk
Bangalore –Garuda Mall
May 15 & 16
Pune –Ishanya Mall
Ludhiana –West End Mall
Hyderabad – City Centre
May 22 & 23
Ahmedabad –Iskon Mall
Chandigarh –DT Mall
Chennai -Mayajaal
June 5 & 6
Ahmedabad –Himalaya Mall
Gurgaon – Sahara Mall
Cochin –Oberon Mall
June 12 & 13
Central Mumbai –Nirmal Lifestyle
East Delhi –EDM Mall
Chennai –City Centre
June 19 & 20
North Mumbai –Infiniti Mall
Noida – Centre Stage Mall
Calicut – Focus Mall
June 26 & 27
Jaipur –City Pulse Mall
Bangalore –Forum Mall
July 3 & 4
North Mumbai –Inorbit Mall
Jaipur – MGF Mall
Hyderabad –GVK-1
July 10 & 11
Coimbatore –Cherran Shopping Centre
July 17 & 18
Pune –SGS Mall
Bangalore –Garuda Mall
Bhubaneshwar –Pal Heights
July 24 & 25
Pune –Ishanya Mall
Ludhiana –West End Mall
Cochin –Oberon Mall
Aug 7 & 8
Goa –Inox Multiplex
South Delhi –Select City Walk
Trivandrum –Big Bazaar
Aug 14 & 15
Gurgaon –Sahara Mall
Calicut –Focus Mall
Aug 21 & 22
Ahmedabad –Iskon Mall
Chennai –City Centre
Aug 28 & 29
Ahmedabad –Himalaya Mall
Jaipur –City Pulse Mall
Chennai -Mayajaal
Sept 4 &5
North Mumbai –Infiniti Mall
Jaipur – MGF Mall
Vijayawada –Big Bazaar
Sept 11&12
Bhopal –Jyoti Talkies Campus
Noida –TGIP Mall
Coimbatore –Cherran Shopping Centre
Sept 18 & 19
Lucknow –Fun Republic
Sept 25 &26
South Mumbai –Atria Mall
