Hyundai Motor India launched an initiative called ‘Safe Move’ yesterday. It is a traffic safety campaign in association with the ministry of road transport and highways. ‘Safe Move’ is one of the four key pillars of Hyundai’s global corporate social responsibility (CSR) campaign on traffic safety. The other pillars include Green Move, Happy Move and Easy Move. ‘Safe Move’ will promote the best practices of road and traffic safety habits among children.
Shah Rukh Khan will also participate in Hyundai’s CSR initiatives as Hyundai’s brand ambassador and this initiative will have both online and offline channels. The school contact program will reach out to 40 schools in five cities - Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad. A board game using flash cards – TruDO will be used to make sessions more enjoyable and improve interaction with school children. A specially designed website for children called ‘Kids Hyundai’ (www.kids.hyundai.co.in) on traffic safety has also been developed. The kids website will serve as an exclusive outpost for the ’Safe Move’ program and carry news, animation episodes, online engagements, car production, car history and evolution related content and registration for the various programs under the initiative.
On the occasion of the launch, Mr Y K Koo, Managing Director, Hyundai Motor India Ltd. said, “Hyundai is a responsible car manufacturer and it is our responsibility to apprise children about the importance of traffic safety for a better future. Children are the future of a nation and this campaign is an effort to reach out to children to educate them with best practices of the traffic safety."
