The Tata Zest is not just doing well in terms of sales, but has also revamped the image of the brand in India. The company is preparing itself to launch the new Bolt hatchback and is expecting it to carry forward the good momentum the Zest has already created for the manufacturer.
Tata Motors has lost spot to many manufacturers and plans to revive this by launching new products till 2020. The company will launch two new products every year and will not just put them on sale in the domestic market, but also introduce them overseas. The new cars will be developed through the inputs from the company's different engineering and design centres located in Pune, Italy and the UK. Apart from the carmaker's in-house team, inputs from engineers from Jaguar and Land Rover will also be taken in its quest to think more global in its car business.
The company has taken many initiatives taken to conserve energy and reduce specific energy consumption by installing several advanced technologies. These include robotics, automated line with automated guided vehicles and ultramodern manufacturing systems and practices, which are in line with world-class manufacturing practices. The company will follow the same process in an endeavour to launch the new upcoming cars.
Tata Motors also expects to increase its market share beyond the current five per cent and considers the upcoming Bolt hatchback an important product of their new business plan. The company has started the online bookings for the car and prospective buyers can book the vehicle for a booking amount of Rs 11,000 by logging onto their website. While we all wait for the manufacturer to launch the car in January 2015, you can read our report of the first drive of the Bolt here.
Source: The Hindu
