Mercedes-Benz launches new showroom in Surat

The German company has been pursuing an aggressive network expansion strategy in India along with a full-scale product invasion as well. After rounding off the year with its last launch for this year, the new C-Class, the company has opened its sixth outlet in Gujarat, in Surat.

Mercedes-Benz already has to its credit the densest network in India with a total of 68 outlets in 37 cities. This new facility, Benchmark Cars Surat, in Gujarat, was built with an investment of over Rs 70 million and holds within itself a state-of-the-art showroom and service center. The showroom, its 11th this year, is located at Surat Dumas Road, Piplod, Suratland, while the service centre is located at Icchapore G.I.D.C, ONGC Road. Featuring 20 service bays, it will provide the customers a complete luxury ownership experience. The showroom will cater to the towns of Vapi, Valsad, Navsari, Silvasa and more. Spread over 10,000 sq. ft., the showroom has an 11-car display, along with a customer lounge, cafeteria area, children play area, boutique display, finance and insurance, new car delivery area which is aimed at providing a superlative luxury car ownership for customers.

Continuing its 'Year of Excellence' strategy with 'Excellence in Network', the company has made it clear that it considers India as a serious market and sends out the message to its competitors that they will be cementing themselves in this market. 

Speaking on the occasion, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “Mercedes-Benz is at the forefront of providing superlative customer experiences in line with our brand philosophy of ‘Best or Nothing’. Our dealer partners personify the brand and its ethos. Benchmark Cars have been our long standing partners and understands the pulse of the market. Their expertise in the local market along with the strong brand pull of the Three Pointed Star will continue to attract new customers to the brand and fascinate them with an unparalleled luxury car ownership experience synonymous with brand ‘Mercedes-Benz’. Benchmark Cars Surat is the 11th outlet we have inaugurated this year and we continue to offer the densest network in the country for any luxury car brand. Our bullishness is echoed by our dealer partners, who have invested in creating such world-class facilities, and create new benchmarks in modern luxury. Our sales growth is ably supported by a strong and growing network ensuring we are close to our customers.”