Mercedes-Benz has inaugurated a new dealership in Kanpur, Uttar Pradesh. This facility is the 67th dealership in our country, also the highest number by any luxury car manufacturer in India.
Located at The Mall, PPN Market in Kanpur, the Smart Hoops showroom has been built over a period of 11 months with an investment of Rs 2.5 crore. The dealership expands to over 4,000 sq. ft. where five cars can be displayed at a time. The showroom provides the ‘Mercedes-Benz experience’ to its patrons through the integrated customers lounge. The facility also houses the café Mercedes and video wall.
Boris Fitz, VP Sales and Network Development, Mercedes-Benz India said, "Mercedes-Benz India is committed to the Indian market and inauguration of a new dealership in Kanpur underlines this commitment. We are creating a benchmark in modern luxury across markets and our first-ever outlet in Kanpur is a reiteration of our pledge of extending the luxury automotive experience to the growing customer base in emerging markets. Mercedes-Benz’s strategic network expansion caters to customers who aspire to own the Three Pointed Star. 2014, our ‘Year of Excellence’ has been exciting for us, as we continue to fascinate our customers and bring the Mercedes-Benz brand even closer to our discerning customers in newer markets. Our strategy is on track and is paying off well and we are confident of ending the year on a strong note."
As part of its qualitative network expansion strategy to reach out to new markets and customers, Mercedes-Benz has already inaugurated five new outlets in 2014 at Bhopal, Bhubaneshwar, Chandigarh, Mohali and Raipur. Now the company's services extend to 67 outlets in 37 cities across India. The new showroom should provide easy access to prospective Mercedes-Benz customers in Kanpur.
