Audi India announces price hike from May onwards

Audi has said it will hike the prices of its vehicles by about three per cent to negate the currency fluctuation and increased input cost. This revision in prices will be effective May 1, 2014.

Explaining the necessity for this price rise, Joe King, Head, Audi India said, “While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalized prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive.”

Currently, Audi has 12 models on sale in India starting with the SUVs, the Q3, Q5, Q7, the sedans, A4, A6, A7, S6, A8L, and in the sports range TT, RS5, RS7 Sportback and the flagship R8. 

The German luxury car maker had notched up its best sales figure by selling 2,740 in the first quarter of 2014. Whether the price hike affects the sales can be ascertained only in the month of June when the figures of May are out.