Mahindra and Mahindra sales down by 0.5 per cent in March but sees rise in exports

Mahindra and Mahindra, today, reported a 0.5 per cent decline in its total sales in March 2014. The company sold 51,636 vehicles last month when it had sold 51,904 units in the same month previous year. However, the sales of the company overseas have increased.

In March 2014, Mahindra’s domestic sales stood at 48,490 units as against 49,225 in the same month last year bringing it down by one per cent. Total sales of passenger vehicles, which include the Scorpio, XUV500, Xylo, Bolero and Verito, accounted to 23,433 units in March as against 25,847 in March 2013. This shows a decrease in sales by nine per cent. The company exported a total of 3,146 units in the last month in comparison to 2,679 units sold overseas in March 2013. This accounts to a growth of 17per cent.

Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “Post the reduction in the excise duty across all segments, the auto industry has seen the level of inquiry going up, but  has not witnessed  any major surge in sales. We do hope that the sentiments improve and change post the national elections, leading to an increase in demand as well. At Mahindra, we are happy with our overall performance for the month of March where the de-growth is negligible at 0.5 per cent. Going forward, we continue to be optimistic for the future and expect to witness a growth momentum during FY 2014-15.”

Mahindra has been making constant efforts to cater to their customer base in India. They have expanded their network of dealerships and workshops in urban as well as rural areas in the country. In order to keep the Mahindra consumers delighted, the company has been time and again conducting free check-up camps and offering discounts on various vehicles from their lineup. These attempts have helped Mahindra vehicle owners considerably while also keeping sales substantial for the manufacturer.