Carnation Auto is an initiative by Mr. Jagdish Khattar, with a
vision of developing India's largest independent multi-brand automobile
sales and service network. Carnation is setting up a state-of-the-art
network of integrated auto solution hubs across the country to enhance
the overall experience of owning a car and to optimize the cost of
ownership. Carnation provides complete solutions for almost all brands
of cars, starting from quick servicing, mechanical repairs, body
repairs, accessories, insurance, car exchange, car customization
solutions with DC Design and even doorstep service through a chain of
workshop on wheels. The Company has recently got into a strategic
alliance with Magneti Marelli a $7 Billion subsidiary of the Fiat Group
to service premium cars and to market spares in the Independent
aftermarket.
Carnation Auto raised its first round of funding of Rs108 crore
from marquee investors PremjiInvest and IFCI Ventures. Recently it
received a loan of Rs 170 crore from Punjab National Bank for executing
the nation-wide rollout of its multi-brand auto solution hubs.
Our aim as an industry consolidator is to organize the much
fragmented auto solutions market. Through this multi-brand innovation,
we would also like to provide an alternative to the customer if he is
not satisfied with his current service provider. All auto related
solutions under one roof for all brands, pan India, is also an
incredible value to those families having multiple brands and models,
corporate, fleet owners and taxi operators.
In an effort to provide total auto care to our customers under one
roof, Carnation has tied-up with leading names in the automobile
industry. Tie up with 3M & Gard X are for value added services,
Castrol for lubricants, Bridgestone for tyres and Asian PPG & Akzo
Nobel for paints. By adopting world-class equipment and IT systems we
have been able to implement thorough transparency in the system while
enhancing the quality of service in all our processes. Carnation has
implemented SAP Dealer Business Management suite in India for the first
time with TCS as the technology partner. SAP plays a key role in
improving productivity and facilitates real-time access on a single
database. It helps in efficient scheduling and utilizing assets more
effectively. The technology assists in visibility across locations in
India and also manage inventory from site to site.
We are also looking to create joint ventures in some key states and
union territories that are capable of running successful automobile
dealerships. This endeavor would provide us with critical local
insights and help in accelerating the roll out of operations. At
present four Joint Venture partners are already on-board and we are in
discussion with several others.
Carnation Auto already has 20 Auto Solution Hubs operational across
India, one each in Amritsar, Gurgaon, Bangalore, Karnal, Jalandhar,
Chandigarh, Surat, Sahibabad/Ghaziabad and Kochi; two each in Chennai
and Noida, three in Mumbai and four in Hyderabad. Carnation already has
over 1000 employees.
www.carnation.in