Ford happy with the sales figures of Endeavour
April 10, 2009 – 10:51 am by Rachit Hirani
Ford Endeavour maintained its leadership position through the first quarter of this year and sold more than 580 units through January to March, registering a 29% market share in the SUV segment.
Nigel Wark, executive director, Marketing, Sales & Service, Ford India, added ”The Endeavour continues to generate consumer interest. With the consumers’ confidence on our side, we remain focussed in maintaining our leadership position.”
The Ford Endeavour is available in two variants – the 2.5L XLT and the 3.0L Thunder Plus. In January, Ford India launched an Endeavour advertising campaign, featuring Bollywood-star and entrepreneur Suneil Shetty.
Tags: Endeavour, Ford, Ford Endeavour
One Response to “Ford happy with the sales figures of Endeavour”
Finally Ford edevour will have its match….Knowing Toyota, they will get the pricing right for India, So a pricing of Rs 14 - 16 lacs will sweep the Market. On top of this, this is on the same Innova platform so they would have depreciated it fully and will pass on the benefit to consumers.Though Market is speculating Rs 20 Lacs…Toyota will pull a rabbit on the pricing side, is my Guess.
By JK on Apr 12, 2009