Fiat 500 launched in India

July 21, 2008 – 6:55 am by Charles Pennefather

Fiat 500The 500 has endeared itself to people the world over, and the sales of the Nuovo Cinquecento attest to that fact. Now you can walk in to your nearest Fiatdealer and get yourself one of these as well!

It isn’t cheap, at Rs 14.85 lakh, ex-showroom, Delhi. It is about the size of the Swift, so to cost three times as much is something of overkill, but it is being imported as a CBU, which is what drives the price up so much. What doesn’t change is the millions of paint shades and interior colors that one can pick - us Indians, for once, get choice equal to any country in the world, except for engines. The 500 will have the 1.3-litre, 75bhp multijet diesel that Fiat 500 and the paintingfeatures in the Palio and Suzuki Swift.

Fiat India is not aiming to make money off this car - it is a brand-building exercise to revive the Fiat brand in India. The annual sales target for this car is a mere 100 units. If you’re building a brand, play on the Ferrari connection, we say. Bring us the Abarths as well!

More on Fiat 500:


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  1. 5 Responses to “Fiat 500 launched in India”

  2. Did any one saw a 500 on the Road. I am from Bangalore, Till now I have not seen any.

    By Arindam on Aug 7, 2008

  3. hi
    Arindam

    i saw the Fiat 500 last week in hyderabad at fiat showroom … good beautiful compact car priced staggering Rs.17 Lacs…

    By abhinav on Aug 7, 2008

  4. Extremely cute! Only next to
    Classic’Mini’of 60’s, New Beetle &
    AC Cobra. But,oh..how it would have
    been priced reasonably?!

    By DILIP PENDHARKAR., PUNE. on Aug 7, 2008

  5. I think this car will be a big show piece in FIAT showroom.
    Why dont FIAT understand one thing that they need a good sell to capture the market not a show piece.
    I think it would have better id they launch some station wagon like Adventure. This market is hotting up in India.Some People want near to SUV but not exactly SUV.

    By Arindam on Aug 7, 2008

  6. i’ve seen one in Banjara hills - Hyderabad. A one one. Really CUTE fella with sexy looks. I bet u cant take your eyes away from it. Its targetted towards celebrities and style freeks and for someone who is looking for just an other car!!!! Fashion freeks check it out!! Wish I could afford one.. :) well am not a fashion freek though :)

    By david on Aug 27, 2008

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