Ford Endeavour becomes Cheaper
July 7, 2009 – 5:55 pm by CarWale Team
Ford India announced a reduction in the price of its SUV, the Endeavour by Rs. 6,000. This new pricing of the Endeavour is a direct result of the announcement made in The Union Budget 2009. It has been proposed that the excise duty applicable on cars of engine capacity 2000cc and above will be reduced from Rs 20,000/- per vehicle to Rs 15, 000 per vehicle.
Tim Tucker, vice president, sales, Ford India, said. ”The additional duty reduction has been a welcome step taken by the Government though the reduction is limited only to large cars. We are pleased to pass the benefit of the reduction on the Endeavour to the consumer in entirety.”
The price reduction of Rs 6,000 will be applicable to all three variants of the Endeavour. The base model (2.5l) of the Endeavour will now be available at Rs 15, 01,000 (ex-showroom, New Delhi). The Ford Endeavour is available in two other variants – the 2.5l XLT and the 3.0l Thunder Plus.
The J.D. Power Asia Pacific India Vehicle Dependability Study 2009 rated Ford Endeavour No. 1 in vehicle dependability in the SUV segment. Ford continues to maintain its leadership position in the SUV segment and has sold more than 1118 units through January to June, registering a 29% market share.
Tags: discount, Endeavour, Ford, Ford Endeavour
One Response to “Ford Endeavour becomes Cheaper”
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