Mahindra First Choice inaugurates Chennai CarXSpace outlet

Mahindra First Choice Services Ltd. has inaugurated its first CarXSpace multi-brand car service outlet in Chennai. Spread across 15,000 sq. ft, the outlet is located at Thiru Vi-Ka Industrial Estate, Guindy Industrial Estate and will service all brands of cars across segments. This is the company’s third outlet since launch and its first outlet in South India.

The new CarXSpace outlet at Guindy has eight compact bays and trained technicians will service a limited number of vehicles per day, ensuring each customer gets individual attention. Customer centricity is a key aspect of business at CarXSpace with each customer receiving photographic evidence of work undertaken on his car.

The company employs technicians who can cater to multi-brand servicing requirements. Only original spares and accessories, directly procured from companies at competitive rates, are used. CarXSpace also follows stringent quality measures including photographic evidence of parts being changed and a 50-point check which is performed on all cars with an Engine Analyzer. Moreover, car owners are given a warranty that their cars will not need repairs for the next 4,000 kilometres.

Vehicles are washed only with car shampoo and soft water as the mineral content in hard water may cause scratches to the body and underbody of the car. Each outlet will have a water-softening facility for this purpose. Car owners can also avail of a unique pick-up and drop service for their cars and a ‘night only service’ where repair work will be undertaken only at night. In case extensive work needs to be carried out, the company will provide a temporary car to the owner.

The company’s first CarXSpace outlet was launched in Parel, in Central Mumbai, in April 2008. It services an average of fifteen cars per day. The outlet has undertaken both mechanical and body shop repairs for twenty-seven different car models. The second outlet was opened in Andheri in Suburban Mumbai, in September 2008 and is already servicing an average of nine cars per day.

Mahindra First Choice Services Ltd. is part of the Mahindra Group’s newly launched After-Market Sector which also includes Mahindra First Choice Ltd., which undertakes purchase and sale of pre-owned vehicles and the Mahindra Spares business (both Mahindra and non-Mahindra).