Tata Nano - An Insight

January 12, 2008 – 7:29 am by Ashish Jha

Tata NanoHere’s another update towards the Nano. It did take a day to come, but perseverance paid off well. Sometimes it is not just about covering an event for the heck of it or just because it falls as a part of your job but is also about developing relationships. We at CarWale believe in establishing and maintaining a healthy relationship with everyone, be it you, our users or the guys in the automotive fraternity. So I took my time, waited patiently at the Tata hall (not that it was easy, I must add!), chatted to their officials cordially, cracked jokes with them, got friendly. All this to bring you a comprehensive coverage of the expo. Not something just to top the Google search for a day or two, but to show up naturally whenever you want anything related to the Auto Expo.

Tata NanoWe were one of the very few guys who were allowed to go near the Nano to get a real feel of the car and the same was the case with the New Indica. The Nano being the flavour of the moment, allow me to talk about this exciting offering here. The exterior of Nano, you all know by now, are pretty alluring. It looks fresh and has that zing factor going for it. The same cannot be said about its interior, which not many would have seen clearly. The very basic, plain-jane affair that it is, interior is not as lively as the outside looks of the car. The dash, as said previously, has good storage space owing to the curve which forms its basic architecture. The mid-mounted speedo is optimistically calibrated to 120kmph and the floor mounted gear shift lever is not complemented by anything. The centre console just hangs there in the middle, but we have to accept, the design is rather pleasing.

Tata NanoThe exposed metal runners for the seats also shout at cost cutting techniques, but apart from this, it does not lend a good feel to the interior of such a good looking machine. It somehow just does not gel. Or maybe since you absolutely adore the exterior looks of the Nano, the stark naked interior does not cut the cake for you. Yes, I think that is what the reason is. It took me quite a while and all this time I was just standing near the Nano, admiring the way it looked and questioned “what went wrong on the inside then?” And then it dawned on me, the Nano is going to be available for just a little over a lakh. Oh, and lest you take me the wrong way, let me tell you that the plastic quality can be called comparable to that of Maruti 800’s. But the whole deal on the inside evokes a sense of expectation. An expectation of something more. Ah, we humans are always too greedy!
The space, surprisingly, is rather good for a car of such diminutive stature and I am sure that four average sized Indians will not find it difficult to fit in. Quite an accomplishment that!

Tata NanoThe Nano has attracted a mixed bag of reactions from within the auto industry. Some are smitten for good by it, some have their feelings reserved while some are skeptical. Mr. Lheem of Hyundai, complementing the effort, earlier said in response to a question asked regarding the Nano that he believed a 70kmph odd top speed would add to the already chaotic traffic scenario in the country. A lot of heads nodded in agreement to this statement. Not mine though. Why? I’ll tell you why. Because even today, what is the speed that you and me average throughout the time that we are behind the wheel? 20? 25kmph? Alright, let us give it some due, assume it is 30kmph odd. Now, why would a car that is capable of doing 70-75kmph max be a problem child in this case? It is the same for a guy traveling in his posh mobile office powered by some ‘V’ thousand engine delivering the power which could make the world rotate! So essentially, the Nano and that luxo barge would share the space on the roads. Also, let us assume that you do get some free stretch and you decide to floor the throttle. Where you will be doing a hundred, the Nano would be hopping around at 75kmph and even that, according to Indian rule book is not permitted on city roads. But yes, no one follows it.

Tata NanoFace the harsh reality of Indian motoring. The traffic will always be slow if the road infrastructure does not take a giant leap. Tata realized it and have vowed to give a good product to the masses. And if it is only speed that you are concerned about, go get a M3 and drive your heart out on the autobahns in Germany. The Nano will surely add to the traffic, but will also enable a large number of bikers to shift to something that is safer. And is this not what we all want, that our motorists be safe, always? My plea and reasoning is that stop criticizing Tata for bringing out a cheap car that will drive masses into the future. Instead ask the government to give us better roads, improve the ones already there and look at practical solutions that are lying in huge numbers at the desk of the head ‘babus’ in blueprints. Improvement of road infrastructure will lead to a better life for all, I am sure. So Tata, go for it. Cheers!


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  1. 91 Responses to “Tata Nano - An Insight”

  2. I am waiting to take.

    By Pijush Kanti Biswas on Jan 12, 2008

  3. PLEASE BOOK 2 NANO CAR FOR ME.

    By VIPUL on Jan 13, 2008

  4. We will thankful if Mr. Ratan Tata give this nano free to me.
    Thanks
    Sandip kumar bhagat
    sahusons
    282,bekapur
    munger-811201
    9431236050

    By sandip kumar bhagat on Jan 13, 2008

  5. Where can i book my tata nano car.i want the shop nearest to Neemuch.

    By Sajal on Jan 14, 2008

  6. Hello, I like to know how to buy a TATA NANO CAR, I am Canadian from Montreal

    Thanks
    Ghislain

    By Ghislain Choquette on Jan 15, 2008

  7. very nice & cheap car.. enjoy the facility provided by ratan tata..whish u all the best for their lounchin to middle mans.

    By hardeep singh on Jan 15, 2008

  8. Could not wait to c the tata Nano, n it looks damn cool, thanks to tata. And as far as the traffic,that will be caused, regarding the bikers, i guess if u ride properly, u will be safe in anything. but the nano is a good car…

    By Arun Kumar on Jan 16, 2008

  9. i want to book tata’s new car NANO. Kindly let me know the procedures for booking at Bangalore.

    By MURALI on Jan 17, 2008

  10. `kind words are speak to short but their echoses are endless`

    I hope NANO is speak to short.

    By Dipesh devanda on Jan 17, 2008

  11. I will sell my innova & will buy 8 NANO..
    & will select different colours for different shirts……

    By vishnu on Jan 18, 2008

  12. THANKS! Mr. RATTAN TATA FOR SUCH A WONDERFUL CAR AT SUCH AMAZING RATES

    By ARUN ARORA on Jan 18, 2008

  13. I want to book TATA NANO CAR. please inform about the dealers in Bangalore.

    Thanks

    Shanthi

    By shanthi srinath on Jan 18, 2008

  14. lovly vehicle.to buy at earliest. would like to have all detail of the car.of course booking date

    By dr rohit sharma on Jan 19, 2008

  15. Way to go Mr. Tata,
    My question is how do i book the car, I’m from Mumbai… Thanks a lot again…

    By Tanya on Jan 19, 2008

  16. i need the technical terminology of tata nano

    By adithya on Jan 20, 2008

  17. Waiting eagerly for test drive.

    By Rajesh Patil on Jan 20, 2008

  18. when we can get this car.

    By Vishal Bhatia on Jan 21, 2008

  19. I dont know but the name NANO seen from be driven from a common household name NANNY I should not have any doubts but still I would like to ask Mr.TATA(I will like him to answer personaly)will it take care of my pocket like a NANNY or make me cry…as it happened incase of indica(1 with the 4+1 gears)

    By abhishek on Jan 21, 2008

  20. Hello i am waiting to sale this car.Thanks to Mr,TATA to give this golden opportunity me & midel class family.

    By GOPAL SAHA on Jan 21, 2008

  21. I also want to buy car.9239069863

    By GOPAL SAHA on Jan 21, 2008

  22. I am wating for that.

    By Tarun Kanti Nath on Jan 23, 2008

  23. i am expecting that Nano will able to rech not only the lower middle class even to the rich buyers too. Any body will prefer Nano.

    By Pankaj Kumar Borah on Jan 23, 2008

  24. I AM VERY CAZY FOR NANO

    By atulya kumar on Jan 23, 2008

  25. HI, Looks good and cheaper cost, Where can i book my tata nano car.i want the shop nearest to orissa

    By megaraj on Jan 24, 2008

  26. I want to book one nano for me at hyderabad please let me know the procedure.

    B.Suryanarayana
    9440806959

    By B.Suryanarayana on Jan 24, 2008

  27. i want to book tata’s new car NANO. Kindly let me know the procedures for booking at bihar patna

    By mohd razin on Jan 24, 2008

  28. I have a small family,so I think buy your small family car.

    Thanks
    With/Regards
    R.C.Pandey

    By R.C.PANDEY on Jan 25, 2008

  29. i am say only few words for this car “garibachi caw ahe.”

    By thakare ogesh on Jan 26, 2008

  30. it is a very cheap car. it is full of facilities.

    By rahul on Jan 28, 2008

  31. i want to book tata’s new car NANO. Kindly let me know the procedures for booking at New Delhi

    By Durgesh Kumar on Jan 28, 2008

  32. i am very proud of mr.ratan tata,i was waiting for this nano car.i want to know that where to buy ths nano car in chennai.

    By karthikeyan.t.r. on Jan 29, 2008

  33. i want to booking nano car please intimate the procdure for the same.

    By pradeep kumare on Jan 29, 2008

  34. very very nice

    By ANUP KUMAR AGRAWAL on Feb 1, 2008

  35. i want to book tata’s new car NANO. Kindly let me know the procedures for booking at

    By raheema hussain on Feb 2, 2008

  36. Dear All,
    Let’s go a little bit deeper in our anlysis -
    1. what does a one-lakh car mean - is it the cost of production, or with co’s margin, or with customs duty, or with the dealers’ margin, or with on road cost - no body defines that.
    2. the on-road price will be >1.3 lakh by some estimate.
    3. yeah ! it is of-course a small car - no doubt, with 2-cylinder 624cc rear-axle mounted engine.
    4. nobody knows what’s the cost of prototype development - may be a crore or more.
    5. the production is yet to start - in fact the plant which will produce this car is yet to be built in singur in west bengal - again has some land acquisition problem.
    6. one should appreciate one thing- everything is possible - but at what cost ?
    7. the selling & margin will be heavily subsidised & the break-even will come much later
    8. the subsequent cost of mmaintenance for the owner is not known, & no one is sure whether it can be sustained.
    9. so, instead of jumping into conclusion, one has to wait till the car is on road for atleast 6 months.
    10. thanx !
    =Dilicon

    By Dilicon on Feb 3, 2008

  37. tata nano car is really one of the good one car for the middle class family and of course the people who loves “the small car per car”

    my father want to buy the car as soon as possible.

    so please, don’t wait us. this is the ideal car for my parents. i want to gift this on them wedding anniversary.

    By Manoj Nimavat on Feb 5, 2008

  38. Thanks to the Ratan Ta Ta for such a nice car for such a low price. i was waiting for such a one sp please let me know tha procedure for booking as earliest as possible.
    T. Motup

    By Tsering Motup on Feb 5, 2008

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    By Adipex no Diet Pills on Feb 5, 2008

  40. i want this car for me please launch ealirer.

    By m.p.mishra on Feb 6, 2008

  41. looks of the car will allow anyone to say “WOW” on first watch

    By ajay aseri on Feb 11, 2008

  42. ek dam jhakkas kar ho sakta hai jeet le ghar ghar ka vishwas

    By ajay aseri on Feb 11, 2008

  43. ek dam jhakkas car ho sakta hai jeet le ghar ghar ka vishwas

    By ajay aseri on Feb 11, 2008

  44. i want to book tata’s new car NANO. Kindly let me know the procedures for booking at IITG, Guwahati-39 Assam.

    Chandan Kumar Das
    Central Library
    Indian Institute Of Technology, Guwahati-39
    Senior Library Information Assistant.

    By Chandan Kumar Das on Feb 11, 2008

  45. Hi,
    Nano is the best car for middle class people.so i am very glad to received one reply mail from u.

    By Chandan Kumar Das on Feb 11, 2008

  46. i am egarly waiting for the car to be launched,,,,, i’m sure that this car ‘NANO’ will create a sensation in indian history of cars

    By ashwani singh rathod on Feb 12, 2008

  47. ITS A VERY GOOD CAR FOR THOSE ARE DREAMING ABOUT THIER OWN CAR AT THIER POOR ECONOMIC STATUS

    By ASHWIN KUMAR B on Feb 12, 2008

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  49. Thank you Mr. TATA,

    Try to deliver asap

    By kumaresel on Feb 13, 2008

  50. I want to book a nano car.Procedure please.

    Latheef.E
    Eranhikkal,Kallidumbu,Edavanna(PO)
    Malappuram (DT),Kerala
    Pin-676541

    By Latheef. E on Feb 14, 2008

  51. the prcedure for booking a nano car

    By Latheef. E on Feb 14, 2008

  52. ‘Nano’ the car of dream of indian people…….

    By vijay shinde on Feb 16, 2008

  53. Hello, i wish to gift this car to my father, could you pls help me to get the info that how i can book this.
    thanks– 9970174783

    By gaurav on Feb 20, 2008

  54. i want to book tata’s new car NANO. Kindly let me know the procedures for booking at Patna.

    By Raza on Feb 22, 2008

  55. I want to book nano , can u guide me how to book nano.

    By sargam on Feb 26, 2008

  56. this is my first sight love with nano
    i m very eager to drive my first love

    By maninderjairath on Feb 26, 2008

  57. hope this wl b most helpful for my daughter college commution,eagarly awiting to book now.

    By adam safiullah m on Feb 28, 2008

  58. thankful to R&D of tata motars for their splendid work

    By adam safiullah m on Feb 28, 2008

  59. pls. send us when will be starting Tata Nano Car Booking? also tell us tentative date of booking?

    we are egarly waiting.

    Thanks and regards
    anushri.

    By anushri sawant on Mar 3, 2008

  60. I am very proud of mr.ratan tata,i was waiting for this nano car.i want to know about where to buy ths nano car in chennai.

    By MANOJ on Mar 4, 2008

  61. really im impress from this car and im fans of ratan tata.he is really service give to our nation

    By sandeepkamra on Mar 5, 2008

  62. where i can book my nano.plz give me some information.

    By Hian on Mar 7, 2008

  63. my 5 year old son like nano a small car very much & i want to book tata’s new car NANO. Kindly let me know the procedures for booking at

    By nandkishor on Mar 8, 2008

  64. Hiii
    I am Vikas from Goa, want to buy Indico CS plz give me detail aboput this car milage and other features

    By Vikas on Mar 9, 2008

  65. hmm lets see “the car of the year” lol

    By sharlin kaur on Mar 27, 2008

  66. world’s next autorickshaw

    By VIVEK on Apr 1, 2008

  67. Plz send me information on my email id and mob.no. 09755593518 as soon as when Nano car comes to my city Ajmer (Rajasthan).

    By Umesh Mittal on Apr 1, 2008

  68. From the day of Mr Ratan Tata saw the dream of producing peoples’ car, I started dreaming of owning the car from his fleet, particularly to be first in Orissa.

    By Bhakta Ranjan Senapati on Apr 6, 2008

  69. its realy a exellent product for a middle class man, i m sure that i will be the first in my place to be a owner for little sensation NANO

    By aman on Apr 15, 2008

  70. I want a Nano car.. pls help me……….

    By ALI on Apr 19, 2008

  71. I wabt to book Tata’s New Car Nano.Please Sent the procedures.

    P.K. Antony
    Pulikkottil House
    P.O.Olarikkara
    Thrissur(Dt)
    Ph.9846443841

    By P.K.Antony on Apr 22, 2008

  72. i very much expect this type of cars

    By Ramanathan on Apr 23, 2008

  73. i want nano car pl…………help

    By Ramesh DSI on Apr 23, 2008

  74. The most awaited car ,dont be so delay , that the people may loose their appetite to buy and look for the wide choice by various small car manufacturers.

    By Naveen Kumar K S on Apr 24, 2008

  75. it is my first car

    By parteek on Apr 24, 2008

  76. it is a magic

    By prateek on Apr 24, 2008

  77. it is a challenge 4 other company
    everyone can enjoy a decent car in only 1 lakh….AMAZING……

    By Rahul Sharma on May 21, 2008

  78. It is very very lovely car .

    By Ved Parkash Sihag on May 26, 2008

  79. hi i m wating 4 neno loanc date

    By NIPESH BORIYA on May 27, 2008

  80. i am waiting for naino i will bought one naino

    By deepak tambey on Jun 6, 2008

  81. Hi,

    Please lemme know the procedure of booking nano.i would like to gift this car to my mom as i’ll be flying down to india@patna.Please guide me how do take the booking procedure furthur as i stay in dubai.

    Regards,

    Sameer.

    By Athar sameer, dubai on Jun 15, 2008

  82. i am very greatfull if Mr.RATAN TATA gave to me this nano car free

    By anubhav on Jun 15, 2008

  83. I want to purchase a NANO car. Pl. provide me the details how to approach for it and what are the formalities to be fulfilled?

    I am eagerly waiting for the pride of purchasing the Car.

    Thanks to Mr. Ratan Tata who have thought of the middle class dream to come true of buying a car for themselves.

    By C.Vasandaa on Jun 16, 2008

  84. Hi, when Naino will be available in market?
    I want to purchase it as soon as possible.
    I have also arranged the money for it.

    Now Main bhi car chalana chahta hnu…..

    By Sachin Kumar on Jun 25, 2008

  85. I AM EAGERLY WAITING FOR THE PRIDE OF PURCHASING THE CAR.I WANT TO PURCHASE IT AS SOON AS POSSIBLE.THANKS TO MR.TATA WHO HAVE THOUGHT OF THE MIDDLE CLASS DREAM COME TRUE OF BUYING A CAR FOR THEMSELVES.NANO KAMMAL KI GARIHAI………………

    By raj kr.gautam on Jun 27, 2008

  86. I really wana thanx respected Mr. Ratan Tata who really think of middle class people & I am really impressed of Mr. Ratan Tata and my first and new car for family named NANO. It’s really my car & I am excited to sit in NANO and to drive it, as early as possible.
    NANO come soon I am waiting for you my
    LOVING NANO.

    By COZIER MORGAN on Jun 30, 2008

  87. pls. send us when will be starting Tata Nano Car Booking? also tell us tentative date of booking?

    we are egarly waiting.

    Thanks and regards

    vinod nautiyal

    By tata nano on Jul 1, 2008

  88. Booking k kitne time bad Nano deliver hogi?What will be booking Vs delivery ratio?(aprox)

    By Guttu on Jul 1, 2008

  89. I am thinking to take Nano, Somebody can tell what is the feedback about Nano.

    By Website designers in Bangalore on Jul 1, 2008

  90. i want to book tata’s 4 new car NANO. Kindly let me know the procedures for booking at New Delhi.

    My Contact No. 011-26160081,82,83

    By Abhishek Bhowmik on Jul 2, 2008

  91. I want to purchase 4 NANO car. Pl. provide me the details how to approach for it and what are the formalities to be fulfilled?

    I am eagerly waiting for the pride of purchasing the Car.

    Thanks to Mr. Ratan Tata who have thought of the middle class dream to come true of buying a car for themselves.

    My contact no. 011-26160081

    By Deepak on Jul 2, 2008

  92. Hello,

    i am waiting to sale this car.Thanks to Mr,TATA to give this golden opportunity me & midel class family. I want to Purchase 2 Tata Neno car. please send booking details. My Contact No. 9891444920

    By Deepak on Jul 2, 2008

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