Japan's Toyota Motor Corporation is the world's largest automaker by sales revenue, relegating GM from its perch. Toyota owns and operates premier brands like Toyota, Lexus and Scion while owning half of another automotive brand, Daihatsu. Kiichiro Toyoda established Toyota in 1937 which is now head-quartered in Aichi, Japan. Sensing the importance of India as a market, Toyota started its operations here by launching the Corolla which was the segment leader for a long time. The Camry was introduced to rival the Honda Accord here but failed to capture the buyer's mind owing to its high sticker price. Though with the launch of the latest generation Camry, Toyota has seen a slight increase in the sales numbers of this D segment offering. The Land Cruiser Prado occupies the place of pride, competing against the likes of formidable contenders like the Mitsubishi Montero. Toyota Innova invigorated the image of MPVs and has been selling in good numbers.