Mitsubishi Cars in India
The fifth largest automaker in Japan, Mitsubishi Motors Corporation stands thirteenth globally. Founded in April, 1970, the company has its headquarters in Tokyo, Japan. Strategic alliances saw the company perform strongly in the 1970s and the '80s during which period it increased its production capacity to over 1.5 million units. In a JV with HM, the company's Indian endeavour began with the Lancer which sold well and also posed quite a challenge to the Honda City. This led the company to introduce models like the globally successful SUV, the Pajero and later the Cedia and Montero. Mitsubishi in India has been unable to mirror the success of the Lancer and finds itself in a tough situation today since even the service costs are higher compared to its direct rivals. Having seen its premium sedan and the SUVs not performing as per expectations, maybe a good small car could turn the tables around for them.Hope Mitsubishi is reading this!