For this photography one needs:
1. Camera having long exposure or time value mode. In Canon cameras it is represented as Tv.
2. Tripod ( some moveable stand or table will also serve the purpose for experimenting)
3. LED flash light.(now cheap chinese torches are available in street). Cover the face of the LED light with a black cellophane tape with a small hole so that pointed stream of light will come out. A projecter pointer can also be used instead of LED.
4. Dark room (It is better to do this during night). During night out door can also be used.
Place the camera in the tripod and focus towards a light shaded(white is better) wall of the room. Focus the wall in full light placing some object or with the help of some one else. Change the focus mode of lens to Manual.
Change the shutter speed of the cam to 20 or 30 seconds in time value mode.
Switch off the lights and using the LED light write what you need in the wall. Keep the light as close to the wall and keep yourself on one side so that you will not obstruct the subject from the lens.
Switch on the lights only after shutter is closed.
You might have seen this technique used in Eveready battery advertisement on television.
This technique is also used for selective lighting especially in ads. This is my try(It is not perfect though).

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