Well, HM is bringing in some change into it's Ambassador range after a long time. Could this be a case of a bit too late? I guess couple of new cars (fuel efficient & India suiting) is what the company needs to be really be able to come up with if they want to play any significant role in the industry.
Hindustan Motors banks on new engines to boost Ambassador sales
The country's oldest car manufacturer, Hindustan Motors Ltd, hopes to sell around 12,500 Ambassador cars this fiscal, a senior company official said here on Friday. "Last year we sold around 11,000 units. Now fitted with more fuel-efficient diesel engines that meet Bharat Stage 2 (BS2) and BS3 emission norms, we hope the taxi segment would find the Ambassador as a good value proposition," Amar Singh Rathore, national sales manager of Hindustan Motors, told the media.
Hindustan Motors rolls out the Ambassador fitted with petrol, diesel and compressed natural gas (CNG) engines from its Uttarpara plant near Kolkata.
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