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While it is true that maruti has an edge over fiats over the resale price (comparing showroom to reslae ratio), it also remains a fact that almost all Fiat owners are very passionate and in absolute awe of their cars. I am yet to meet a fiat owner who cribs about his car even a wee bit. If someone wants a car for enjoying it to the hilt, its Fiat. It is peppy, super smooth, sturdy built, and will not ask much maintainnace. true when it does ask for maintiance it will cost more than a maruti but you wont really find mcuh problems with fiat cars and their parts.
However, if you want a practical car, that is fuel efficient, low on maintainance, good reslae value then obviously no one can match maruti. These are the primary consideration for an Indian buyer and hence maruti sells way more than fiat.
On the other hand fiat sells less becuase of its own so called "strategies". First, they did not have a proper service set-up. Now they have a tie-up with Tata which takes care of the service issue, but the car is now sold by tata guys. They obviously want to sell indica more than palio. Hence no real push comes from a dealer to sell a palio. in spite of all researches, advices etc. the dealer plays a very important role in selling a prticular car. that is where Fiat takes the biggest hit. Given this scenario, even if palio sales are half of swift sales, it speakes volumes about the quality of the car.
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