The ‘i’ name demystified: Hyundai chose an alpha-numerical code that could establish a link between technology and the Hyundai brand’s core values. With the ‘i’, Hyundai chose the letter that could carry both messages. The letter ‘i’ has a long tradition as an icon for technology products. In addition, the ‘i’ is also part of Hyundai’s brand promise. In the 1990s, Hyundai changed its entire corporate focus, moving away from its original business philosophy of producing ‘good-bargain’ vehicles, to acquire a more sophisticated profile. Hyundai wanted to become more inspiring. Today, the desire to ‘inspire’ forms one of the cornerstones of the Hyundai brand. The letter ‘i’ recognises this fact and brings it direct to consumers. The i30 is the first Hyundai to carry the ‘i’ in its name. The number 30 is the numerical equivalent of the letter assigned to the i30’s segment, the European C segment. i + numerical equivalent of segment letter:
i10 = A segment i20 = B segment i30 = C segment i40 = D segment i50 = E segment
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