Fiat is going in corect direction for smaller car for India. Look at small cars that sell in numbers.
Alto - 32000 per month
Wagon R - 15000 per month
i10, Indica, Nano, Estilo all cross figure of 9000 cars per month.
Swift is also crossing 9000 mark every month. Rest all self declared " Best Selling " cars like Figo, polo, Fabia Beat just manage to cross 5000 number every month.
Infact Ford Figo had just touched puny number of 1888 cars per month in Jan.
Fiat Punto is good car, but it simply looks monsters and bulky.
Formula is simple for small cars. Have 1 litre engine, keep weight less than 900 kg, maximum car length should be of Indica V2, width of i10 and height of nano. If 4 can seat properly then it is acceptable.
Start basic model with just AC. Tachometer, fog lamps, power windows, music system, passenger side ORVM, are considered as luxury for small car segment. Offer them for top end model.
basic car model must start with EX Showroom figure of 2.9 lakhs.
Driving is privilage, not a right.
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