Does Diesel costing about twice in Europe when compared to USA ring a bell?
The focus of engine development would be overall refinement and efficiency in Europe, whereas raw power is what USA is generally interested in.
I am generalizing beyond permissible limits, but the most prominent features of the markets generally shape the direction of R&D. That is why, in my opinion, the difference you see.
To make things worse, Indians pick and choose (or companies pick and choose for Indians) the type of engines suitable for Indian market, and more often than not the Indian chant of "FE! FE! FE!" gets them a European engine rather than an American one.
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