New Ford Fiesta

Ford has killed the new Fiesta,just by it's pricing,the same way it did with Fusion.

Too ambitious and greedy ,not going to work at all.

I don't think the pricing is quite as bad as it looks at first glance.  If you look at the feature set, the base model Fiesta is more comparable to competing models a notch or two up.  This should make things a bit clearer:

Fiesta Style (base) petrol v. similarly priced competitors - Vento Highline, Verna 1.6 VTVT SX, and City 1.5 S MT

Fiesta Style (base) petrol v. competing base models - Vento Trendline, Verna 1.4 VTVT, and City 1.5 E MT

I guess Ford is positioning the Fiesta as a half segment higher car and leaving the lower end of the segment to the Fiesta Classic.  Essentially there simply isn't a version of the new Fiesta that competes with the cheaper versions of similarly sized cars.  It seems like Ford is aiming at the price gap between the Verna, Vento, City, Linea, SX4, etc. and the Civic, Corolla Altis, and Cruze.  I suppose maybe it could work out well if they can conquer the price range between 9 and 12 lakhs with fancy features (voice control in the Titanium and Titanium+ models, etc.), but it seems like a big gamble.  I don't think the Fiesta will sell as well as the Verna, but if Ford can pull off "most desirable sedan under 12 lakhs" perhaps the gain in prestige will be worth more in the long term than some lost sales in the short term.

Apart from the verna the fiesta will be competing with two real good brands which have tremendous brand value. Its not going to be easy for the fiesta to catch up to VW and honda esp after honda had a discount of 80k on its city. However we will have to wait for some reviews before we really ascertain something on this but on the face value of it, looks like ford has done a mistake with the pricing like Honda did with the Jazz.

Mike,

Base model of Honda City & Fiesta is almost similar except base model of City dosent has a CD palyer which can be fitted at 10k (with speakers), still there lies a differnce of more than 50K.

I dont see any reason why ppl will choose Fiesta over City which is still the king of the segment.

auto experts still feel that Honda City is a better VFM package compared to Verna 7 Fiesta especially after the price cut announced by Honda.

@ Mike : In my humble opinion The new ford fiesta will do good in Europe and the US , In the Asian market it will  not be doing that good. Indian mentality is different; even in most expensive vehicles they look for VFM. At least they could have though about the cabin space, goodness gracious me, i am cramped and paying a premium price. To all the ford lovers, Its one of the best cars i have driven but not the best price i am paying for the same.

Competition is very fierce; Money is the deal maker or breaker here! Stop buying premium products; definitely they will reduce the prices! Its all about demand and supply and price.......! Vento started giving Insurance free, Honda reduced prices why? ........COMPETITION , If ford would have cleverly positioned their pricing , Then we all would have benefited out of it , Just imagine , VW, Honda , Hyundai , Ford in  fierce competition ?  Pour your thoughts on guys?

Regards

Mathew