Purely my thoughts:
1. If you are a new driver, or this is your first car... the obvious choice should be Go-with-the-dealer ( unless somebody close to you really _know_ the stuffs and can help you in the long run )
2. insurance from dealer is generally costly, as they have their margin in it as well.
3. If you are going for other than dealer, make sure you choose the one, which has a) wider coverage(areas) in terms of reachability/availability and b) has better service, the company should be prompt to serve you, whenever and where-ever required.
4. Dealer generally has 2-3 companies, for insurance. you may want to check out, the benefits and coverage for comparison.
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